comScore Data Reveals App Popularity Shakeup
comScore recently released data for United States smartphone marketshare for September, and although the data has not
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Clear History: Advertisers Face a New Challenge on Social Media
The beauty of targeted ads is that they can focus directly on people who have already expressed an interest in that type of product or service. This can lead to a rise in conversion rates, even when the total amount of people who see the ad shrinks. You do not waste time and resources putting the ad in front of a lot of people who have no interest and would never make a purchase — no matter how good that ad is. Instead, you show it to those who really appreciate it and, often, you just have to convert them to your specific product.
Chrome Now Lets You Link to Part of a Webpage
Have you ever been creating a hyperlink when you realized that the page you were linking to was massive and full of information? You were just using one single quote, but you had to link to the page as a whole. You knew that would make it confusing for the reader. Well, Google’s Chrome browser has taken that problem head on, utilizing a new extension that gives you the ability to pick out a fragment of text and create a unique link to that fragment.
Choosing a Domain Name – Part 1
One of the first and most aggravating problems of developing a web site is choosing the right domain name. This is a tricky subject because there are many schools of thought with a lot of good points. Even choosing something as simple as whether or not your web site will end in .com, .net, .org, or anything else can be a difficult decision.
Chocolate Bars in the Mail? One Company’s Unique SEO Strategy
There’s an interesting post by Barry Schwartz over at Search Engine Land today about a company currently in the midst of an innovative campaign that uses a unique SEO strategy. Plastering their name all over social media? Not really. Trading links with some black hat SEO firm huddled up in Siberia?
Chitika Study Says 43% of Google Searches are Local
According to a new exclusive report published by Search Engine Land, approximately 43% of all Google searches that are performed by users are for queries seeking additional information related to topics that are local to their area. The statistic, which may be surprising to some website owners who continue to ignore the power of local search engine marketing, comes courtesy of a recent study conducted by the Chitika advertising network.
Chinese Internet Population Rises to 632 Million
China is currently the second biggest economy in the world behind the United States. At the same time, the Chinese internet population is by far the largest. According to the China Internet Network Information Center, the country now holds around 632 million people who use the Internet – and the number grows by the day.
Chatbot’s Passing of the Turing Test Up For Debate
Tech blogs and news outlets are backpedaling a bit after publishing a frenzy of reports claiming that a “supercomputer” had passed the famous Turing Test last week. The test, adapted from the writings of computer science legend Alan Turing, is generally intended to determine whether or not a computer can exhibit behavior that is indistinguishable from that of a human.
Can You Increase Dwell Times?
When people first start thinking about search engine optimization (SEO), they tend to concentrate on visibility. The site needs to rank higher in the search results so that more people can find it. The traffic numbers are too low. They want more clicks. These are all valid concerns and they are definitely the focal point of a lot of SEO efforts.