5. Blog grid - background overlap

Is the Second Search Results Page Good Enough?

December 22, 2022

It takes time, effort and investment to rank on the first search results page. The old days of the internet, when simply having a website could get you more attention, are over. There are billions of sites and you’re constantly competing against others for placement and rankings. Merely having a website is not going to help because it is what your potential customers already expect. It would certainly be a red flag if you did not have a site, but they’re not impressed just because you do.

Is the Riskiness of Link Building Too High? Experts Are Divided

September 15, 2014

John Mueller recently announced that Google’s Penguin 3.0 update is likely to launch sometime this year. Webmasters

Is the internet more important than a physical location?

February 12, 2024

There’s an old saying in business that the three most important factors are location, location, location. Much of this viewpoint stemmed from the fact that businesses got a lot of their customers through foot traffic. People would be walking in a shopping area, a bar district or an area known for restaurants, and they would stumble upon these local businesses that they wanted to visit.

Is Social Media Moving Away From Facebook?

February 12, 2020

Facebook has more users than any other social media platform. As a company, it also owns some of the other major platforms — like Instagram — and so there’s nearly a monopoly at the top. If you use social media at all, odds are you use a platform created by or owned by Mark Zuckerberg.

Is Social Media Just About ROI?

November 1, 2018

Is return on investment (ROI) all you really think about when you set up your marketing campaigns? You want traffic, you want conversions and you want sales. A good social media campaign can and will get you all of those things, but remember that you have to go farther.

Is social media in decline?

June 30, 2023

Social media seemed to rise up to take the internet by storm. It existed for a long time, on the fringes, with online forums and blog sites. But everything changed when Facebook appeared in the early 2000s, spreading across colleges in the United States. Eventually, Facebook was opened up to the general public and you no longer needed a college email to sign up. This helped make it into the most widely

Is longer content always better?

May 13, 2026

You can certainly make the argument that long-form content is better in many ways. For instance, some reports claim that it gets higher rankings, which can help with your exposure and visibility. Others note that it tends to get more engagement from users, which may mean that it is more likely to get comments or shares on social media.

Is It Time to Start Addressing Content Blindness on Social Media?

April 7, 2015

A relatively new idea in the content world involves the notion that content marketing will become less and less sustainable for businesses as the amount of content on the internet continues to grow. Respected business consultant Mark Schaefer called the idea content shock last year, and it’s been widely discussed ever since.

Is It Better to Use Email or a Phone Number for Your Contact Information?

October 14, 2020

You have a stunning website. It showcases your products, it answers some of the questions people have, it includes a call-to-action to create sales and it helps establish your brand’s identity. You’re about ready to launch the site. There’s just one thing left to do: create a contact page.