Mobile Devices Now Responsible for Most Searches
When you think of someone who is running a Google search — or using any other search engine — you probably think of someone sitting at a computer and typing on a keyboard.
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Mobile Devices Account for Quarter of Search Clicks
If you need any additional convincing that your online advertising campaign should be targeting mobile devices, have a look at the new “State of Paid Search” report recently published by The Search Agency. The report published by The Search Agency concluded that paid search – including paid clicks, cost per clicks (CPC’s) and impressions are continuing to rapidly increase in popularity and volume.
Mobile Device Searches Up 20%+ in 2012
A recent study, conducted in 2012, of 3,000 adults in the United States found that more and more individuals are using their mobile device to search the internet. More specifically, the results of the study concluded that tablet searches increased by 19% while and searches on smartphones increased by 26%.
Mistakes People Make with Their Social Media Accounts
You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you run your own company, though, it’s impossible to deny the potential that it gives you.
Misleading Headlines Can Influence Readers More Than Actual Content
You’ve probably run into it dozens of times: you click on an interesting article headline only to be taken to content that doesn’t exactly fulfill the headline’s promise. Sites that have been labeled as click-bait farms, such as BuzzFeed and Upworthy, are often accused of this.
Microsoft Sway Promises Beautiful Content, Still Needs Work
Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing,
Microsoft Says “Bing It On” to Google
Two days ago we talked about how Bing is quietly trying to differentiate itself from Google by offering more than 10 results per page, something of a no-brainer that many users will probably appreciate. Microsoft is now upping the ante far more directly, with a “side-by-side search off” the company is calling “Bing It On.”
Microsoft Relaunches Bing It On Challenge
According to Microsoft, Google isn’t the only search engine in town. That being said, Microsoft is designing another advertising plan in an effort to gain market share in the competitive world of search engines by relaunching their Bing It On Challenge.
Microsoft Ditching Internet Explorer in Windows 10?
The impending release of Windows 10 is surrounded by rumors and, for Microsoft supporters, high hopes. More will be learned about the new OS at an event on January 21, but for now, it’s thought that Windows 10 will cater as much to enterprise PC customers as it will to personal users.