Traffic Referrals from Social Media Sites Surging
A new report published on Shareaholic indicates that traffic referrals from many social media sites, especially Twitter,
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Traffic from “New and Improved” Google Image Search Drops 63%
Back in January, Google drastically redesigned how their image search feature works. Although the Google image search
Top 7 Reasons to Outsource Your Content Creation
With 89 percent of B2B marketers using content, it’s no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.
Top 5 Content Formats That Attract Visitors
One of the often overlooked aspects of effective content creation is the idea of content format. If you have hundreds of pages on your web site or blog with the same exact format – block text and a few subheads – nothing will stand out or catch the user’s eye.
To Use Photos, or Not To Use Photos…
Many websites and blogs do not use images within their content. However, that does not mean that you should not use them. When you are writing a blog or an article, photos can be extremely beneficial to the rest of your written or video content.
To reach all ages, you need content on multiple platforms
If you’re trying to draw more traffic to your website, you know that additional content may be the way to do it. You’re hoping that this content connects to your target audience and gives them something that they’re looking for: Information about products and services, answers to important questions, etc. Your content is a form of marketing on multiple fronts, whether you’re looking at search engine optimization with keywords or simply putting content on platforms or apps that your target audience already uses.
Tips to make bulleted lists even more effective
You should generally look for a bounce rate between around 25% and 70%. A bounce rate in the 20s is very good, while a bounce rate in the 80s or 90s could indicate that there are some problems with the page.
Tips to increase website dwell times
When someone uses a search engine, they type in certain keywords or phrases and they are presented with a search engine results page (SERP). They choose a link from this page and – you hope – navigate their way to your site. Their dwell time is the amount of time that they will then spend navigating on your site before they return to that results page and choose another option. In some cases, people will leave the site immediately, and this is known as your bounce rate.
Tips to get more out of email marketing
Email marketing has been around for decades, and it’s still relevant today. After all, once you build out an email list, you theoretically have direct contact with hundreds or thousands of consumers who are predisposed to buy your products. They have intentionally signed up for your email list, perhaps after buying some of those products in the past.