New data published by comScore suggest that there was little change in the overall October search engine market share percentages between September and October of this year. More specifically, Google remained perfectly steady while Bing made some small incremental gains and Yahoo declined slightly.
The majority of search market share gains that Google managed to make in the search market share in February were lost to rivals competitors Bing and Yahoo in March, according to a new report published by comScore.
Did Bing cook the books when they claimed that their “Bing It On Challenge” revealed that search engine users prefer using Bing on a 2:1 ratio when compared to Google? That’s the assertion made yesterday by a publication posted on the Freakonomics blog, in which Ian Ayers said he conducted his own study and determined that, even in the context of the “Bing It On Challenge”, users preferred Google’s search results over Bing’s the majority of the time.
A post published yesterday on the Bing Search Quality Insights Blog explained the company’s thoughts in relation to search engine results that display no more and no less than 10 blue links on a page.
If you’re desperate to see one of your pages rank highly in search engine results for a certain keyword query, you might be tempted to squeeze that keyword into as many places as you can in the page’s content. Doing so could backfire spectacularly, according to a new report from Search Engine Land.
Bing vs. Google – which should you choose when you need to find something online? For most consumers, the decision starts with an even simpler question: “what the heck is the difference, anyways?” Bing, which is largely tied with Yahoo for search engine market share (in other words, way behind the Big G), understands this, and is doing everything it can to differentiate itself from the search giant.
According to one of Bing’s top twenty search lists released a few days ago, Beyonce Knowles ranked #1 for the most searched-for people in 2013. Kim Kardashian held this top position last year, but had to settle for second place in 2013.
Back in November, Google announced they’d be labeling sites as “mobile-friendly” in the search engine results when those sites meet a specific set of criteria. Later, as you’re probably aware, Google announced they’d be changing their algorithm to rank sites more highly if they’re mobile-friendly. This has many webmasters scrambling to improve their sites’ mobile capacity, as the change will begin rolling out in less than a week.
According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that’s only 19.5 percent of the search market share, the numbers are high enough to suggest that Bing should not be ignored – especially if your site targets an older or wealthier audience.