Back in May, in the immediate aftermath of Google’s Penguin update, we talked about how sites were being down-ranked because their link profile included inbound links from shady, irrelevant or otherwise unreliable sites. Site owners complained heavily, saying that they were being unfairly penalized for something beyond their control.
So your web site has been hacked – happens to the best of us, really. What’s the next step? Freak out, give up on your website, or possibly beg the hackers for mercy? The answer – none of the above.
It used to be that simply having a website was nearly a guarantee that you could increase your reach and your sales. But that era of the internet is long gone. A site is not a luxury; it’s a necessity. It’s expected. Every business has one, so you don’t stand apart simply by creating your own.
Most bloggers monetize their blogs in the same way – placing ads throughout their site. While high-traffic blogs can easily generate a sustainable income with nothing more than a Google AdSense campaign, many bloggers find this to be a difficult approach.
Here at Content Customs, we can help you with many different online marketing efforts. These include search engine optimization (SEO) and pay-per-click (PPC) advertising. Both have certain advantages, and our team will work closely with you to determine what will be best in your unique situation.
Social media has certainly evolved over the years, as has the role that it plays in people’s lives. Early social media platforms like Xanga or MySpace experienced their heydays and then faded from popularity. Some social media apps, such as Vine, were relatively short-lived, similar to a band that is a one-hit wonder.
When it comes to social media marketing, it is tempting to try to do everything at once, but the reality is that it is often best to focus on just one social media app or platform. This gives you the best chance of success on that platform, whereas focusing everywhere can mean that you are spread too thin.
Earlier today, Eric Schmidt, executive chairman at Google, spoke in Tokyo about how Google has yet to release its own maps app for iOS6 and iPhone 5 (to summarize, they haven’t worked on it at all, and Apple would need to approve it before release — fat chance of that, in light of Apple’s desire for iOS6 users to use Apple Maps instead).
Most companies looking to get more business on the internet know they need high-quality, regularly published content. And when it comes to creating a content strategy, writing various types of content, tracking the results and adjusting the plan, a professional content team usually gets the best results.