It’s clear to you that having a high bounce rate is a detriment to your business, making it an important metric to watch. It simply means that a lot of people land on that specific page and then leave quickly without ever navigating to another page. If they have very low dwell times, meaning that they leave the site in seconds after landing, you’re losing out on a lot of potential traffic.
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game the Google algorithm. They’re convinced that all you have to do is figure out the right keywords or the right way to use them, and that’s enough to increase traffic.
It’s a trend we’ve been hearing about for years now: young people are paying attention to the news less and less. This isn’t really surprising, as interest in print media and television news programs have been dwindling for decades. So, if you’re trying to attract young people to your website using content, are you forced to find a way to make a “boring” niche more entertaining? Should you even resort to mindless but popular listicles à la Buzzfeed? Not necessarily – according to a new survey, news content is actually more popular with millenials than previously thought.
Many business owners spend weeks or months constructing the ideal website. They may build it themselves, or they’ll hire a team to do so.
The internet offers seemingly limitless possibilities for marketing and contacting potential consumers. A company in any part of the country can connect with customers and clients all over the world. With smartphones and social media, people spend more time on the internet than ever before. Gone are the days when it was a fringe interest; it’s so mainstream that it takes over many areas of our lives.
By now, everyone’s accustomed to pulling links from news, entertainment and business websites and posting them on
Just last week, we talked about some major upgrades coming to Apple’s mobile operating system iOS6, namely a collaboration with Yelp that will allow Siri users to instantly retrieve menus, locations, prices, reviews and other information about local restaurants.
Google is no stranger legal action. Since its inception, the search giant has faced all sorts of lawsuits and accusations of wrongdoing. Now, Google is facing what might be its largest legal battle yet, as it prepares to defend itself against European Union charges that it’s been abusing its market power and violating EU antitrust laws.
The local business online review industry is absolutely booming, if the most recent earnings report from Yelp is any indication. An online urban guide and business review site founded in October of 2004, Yelp brought in an astounding $46 million in the first quarter of 2013, up almost 70% from the same quarter in 2012.