How to Use Evergreen Content Strategies to Boost SEO Traffic Year-Round
Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics…
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Google’s Diversity Update May Present Unique Growth Opportunities for SMBs
Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages…
Does LinkedIn’s Rebranding Indicate a Paradigm Shift in Website Design?
Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity
Google Provides Advanced Notice of Major June 2019 Core Update
In an uncharacteristic move for the search engine giant, Google recently took to social media to give users…
With AI’s Help, Searching Becomes More Natural
Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not…
Original Videos Get a Boost on Facebook
The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook…
Bing Ads Receives AI-Fueled Overhaul and Is Reborn as Microsoft Advertising
In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online…
Leveraging Social Media for Business Success
When you consider the business side of social media, a lot of emphasis still falls on the traditional model…