When Running Google Ads Focus on Your Optimization Score and Recommendations
Google’s recent release of a series of best practices targeted toward optimizing the Google Ads experience is an…
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Taking a Cautious Approach to Decision-Making Based on Customer Feedback
Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve
YouTube Targets Misleading Content to Improve their Video Recommendations
As part of an ongoing effort to improve user experiences, YouTube recently announced plans to enhance its existing…
Sync with Twitter’s Marketing Calendar to Keep Your SMB on Track in 2019
As you craft your SMB’s marketing game plan, you are likely planning to target product launches, discounts and…
5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content
Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns
What Is a Featured Snippet?
Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That’s…
The Keys to Proper Branding on Social Media
The lure of social media is simple: connection. In the past, branding efforts focused around building up a…
Enhance Calls-to-Action with Google’s New Extension for Video Ads
Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut…