Engaging Content Should Answer Readers’ Questions
When you create content, one key element is writing information that those in your target audience are actively…
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Snapchat’s Agile New Instant Ad Creation Tool Allows SMBs to Reach New Users
As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more…
How to Use Evergreen Content Strategies to Boost SEO Traffic Year-Round
Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics…
Google’s Diversity Update May Present Unique Growth Opportunities for SMBs
Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages…
Does LinkedIn’s Rebranding Indicate a Paradigm Shift in Website Design?
Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity
Google Provides Advanced Notice of Major June 2019 Core Update
In an uncharacteristic move for the search engine giant, Google recently took to social media to give users…
With AI’s Help, Searching Becomes More Natural
Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not…
Original Videos Get a Boost on Facebook
The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook…