How Do You Make Content Easier to Skim?
Many people start reading an article by skimming it. Say that they typed in the relevant keywords and…
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What Are the Advantages to Evergreen Content?
There are two extremes when writing content. News sites and sports blogs tend to focus on current events.…
What Are the Benefits of Connecting a Blog to Your Site?
When blogging first became popular, it was more like social media than a professional platform. It was a…
Do Search Users Want Specific or General Information?
When users turn to a search engine, they have a goal in mind. As you create your own…
Your Bounce Rate Can Help You Find Content Issues
It’s clear to you that having a high bounce rate is a detriment to your business, making it…
Local Businesses Especially Benefit From SEO
Any business can benefit from Search Engine Optimization (SEO) on any stage, whether they are doing business internationally…
Your Social Media Presence Needs to Reflect Your Brand
You can use your social media presence in a lot of different ways, but they all need to…
Why Content Needs to Be Updated Frequently
If your site’s content was lacking or nonexistent and you recently added new pages or new content on…