Targeting Your Copy to Customers’ Needs
When you are creating marketing copy with a call to action, the ultimate, final goal is not always…
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Google Reports That Consumers Now Rely on Video Data When Making Purchases
Google, in an ongoing effort to get inside the minds of modern consumers, recently conducted an in-depth study…
How to Turbo-Charge Your Site’s Content to Maximize Search Engine Rankings
Modern search engines utilize complex algorithms to help determine where a site ranks on search engine results pages.…
Writing Content for Readers Who Scan
There are readers who want to delve into every article they read, approaching each new page the same…
Four Key Elements to Help Deliver a Valuable Online User Experience
Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents
Engaging Content Should Answer Readers’ Questions
When you create content, one key element is writing information that those in your target audience are actively…
Snapchat’s Agile New Instant Ad Creation Tool Allows SMBs to Reach New Users
As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more…
How to Use Evergreen Content Strategies to Boost SEO Traffic Year-Round
Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics…