What Makes a Call to Action Work?
A call to action (CTA) is an important part of your content in many industries. You don’t just…
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Statistics Show Search Engines Just Keep Growing
Most websites that you visit make rather liberal use of subheadings. You may have found this curious, at…
Why Subheadings Matter
Most websites that you visit make rather liberal use of subheadings. You may have found this curious, at…
What Is Organic Traffic?
As you research how to get more traffic to your website, you’ve probably run into people talking about…
Do Search Users Want Specific or General Information?
When users turn to a search engine, they have a goal in mind. As you create your own…
The Downsides of AI Writing
Have you ever thought about letting an AI write your website? Artificial intelligence has been used in many…
4 Ways To Incorporate Video Content Into Your Marketing Strategy
As marketing strategies continue to evolve, entrepreneurs are looking for ways to stay ahead of the curve. One…
Email vs. Text Marketing: Pros and Cons
Back in the days when mobile phone users had to pay for every single text that they sent…