Writing for Shrinking Attention Spans
It’s no secret that people’s attention spans are shrinking. It’s unclear exactly how long this has been going…
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Your Best SEO Strategy Is to Focus on the Reader
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game…
The Inverted Pyramid and Your Online Content
There are many different theories about how you should set up your online content to make it impactful.…
Is Facebook in Decline?
In the early days of social media, sites would rise and fall rather quickly. MySpace’s peak only lasted…
What Is a Natural Language Search?
Search terms used to be based mostly on simplicity. If someone wanted to look for a repair shop…
Why Are People Adding “Reddit” to Searches?
The tagline for Reddit is that it is the “front page of the internet.” It’s a place where…
The Psychology of Social Media Sharing
When your company produces content for social media, you are certainly hoping for interaction. You want people to…
How Do You Make Content Easier to Skim?
Many people start reading an article by skimming it. Say that they typed in the relevant keywords and…