Writing Content for Readers Who Scan
There are readers who want to delve into every article they read, approaching each new page the same…
Read more
Four Key Elements to Help Deliver a Valuable Online User Experience
Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents
Engaging Content Should Answer Readers’ Questions
When you create content, one key element is writing information that those in your target audience are actively…
Snapchat’s Agile New Instant Ad Creation Tool Allows SMBs to Reach New Users
As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more…
How to Use Evergreen Content Strategies to Boost SEO Traffic Year-Round
Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics…
Google’s Diversity Update May Present Unique Growth Opportunities for SMBs
Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages…
Does LinkedIn’s Rebranding Indicate a Paradigm Shift in Website Design?
Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity
Google Provides Advanced Notice of Major June 2019 Core Update
In an uncharacteristic move for the search engine giant, Google recently took to social media to give users…