8 Marketing Takeaways from Meeker’s 2017 Internet Trends Report
There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture…
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Facebook Cuts Down on Links to “Low-Quality” Web Pages
We’ve all been there: you’re scrolling through your Facebook news feed and end up clicking on a link to…
About.com Is Gone, but Its Evergreen Content Will Persevere
Anybody who’s used the internet in the past two decades has likely visited About.com. A giant in the…
Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract…
Facebook’s Instant Articles Losing Favor with Content Marketers
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Snapchat Now Most Popular Social Network for Teens
As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger
Google Penguin Update on the Way: Time to Analyze Your Backlinks
When Google’s Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat…