Which Types of Content Actually Get Conversions?
Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet…
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About.com Is Gone, but Its Evergreen Content Will Persevere
Anybody who’s used the internet in the past two decades has likely visited About.com. A giant in the…
Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract…
FTC Releases New Guidelines for Native Advertising
In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content
Survey Says Content Creation is the Most Effective SEO Strategy
Despite social media creeping up on search as a leading source of referral traffic, search engines are still…
Is Facebook’s ‘Instant Articles’ a Game-Changer For Content?
One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user.…
Is It Time to Start Addressing Content Blindness on Social Media?
A relatively new idea in the content world involves the notion that content marketing will become less and…