Are You Really Connecting with Customers on Social Media?
It’s easy to understand that social media carries a lot of power and can open doors. Companies used…
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The Importance of Your Bounce Rate
Your site’s bounce rate is important. This is the measure of how many people come to your site…
What Reading Level Is Right for Your Audience?
Not all online audiences have the same reading level, nor should you expect them to. This is why…
Connecting with Buyers in Other Countries
A small business in the rural United States is no longer confined to their immediate area. For non-perishable…
Language That Makes People Take Action
Have you ever wondered if the difference between making a conversion on your website and not making one…
6 Key Tips for Writing on the Internet
You have a lot of things to consider when crafting your website content. How does it fit with…
Only Half of Searches Lead to Clicks
For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting…
Google Cares About the Quality of Your Content
It’s easy to get pulled into the trap of thinking of search engines like Google as nothing more…