Google Algorithm Shifts to Address Spam
SEO tactics are based on search rankings, and that typically means writing to address the Google algorithm. This…
Read more
Are You Ready for the Holiday Shopping Season?
On the final day of August, it’s clear that we’re moving into the fall and the holiday shopping…
You Need More Than a Beautiful Website
Many business owners spend weeks or months constructing the ideal website. They may build it themselves, or they’ll…
Bad Publicity Can Harm Your Business, Especially Online
You have probably already heard one of the strongest myths in the business world, that there is no…
Writing for Shrinking Attention Spans
It’s no secret that people’s attention spans are shrinking. It’s unclear exactly how long this has been going…
Your Best SEO Strategy Is to Focus on the Reader
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game…
The Inverted Pyramid and Your Online Content
There are many different theories about how you should set up your online content to make it impactful.…
What Is a Natural Language Search?
Search terms used to be based mostly on simplicity. If someone wanted to look for a repair shop…