How Do You Make Content Easier to Skim?
Many people start reading an article by skimming it. Say that they typed in the relevant keywords and…
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What Are the Advantages to Evergreen Content?
There are two extremes when writing content. News sites and sports blogs tend to focus on current events.…
Why Content Needs to Be Updated Frequently
If your site’s content was lacking or nonexistent and you recently added new pages or new content on…
What Makes a Call to Action Work?
A call to action (CTA) is an important part of your content in many industries. You don’t just…
Statistics Show Search Engines Just Keep Growing
Most websites that you visit make rather liberal use of subheadings. You may have found this curious, at…
Why Subheadings Matter
Most websites that you visit make rather liberal use of subheadings. You may have found this curious, at…
What Is Organic Traffic?
As you research how to get more traffic to your website, you’ve probably run into people talking about…
Do Search Users Want Specific or General Information?
When users turn to a search engine, they have a goal in mind. As you create your own…