Google Cares About the Quality of Your Content
It’s easy to get pulled into the trap of thinking of search engines like Google as nothing more…
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Think About Your Web Content on a Sentence Level
There are two ways that most people think about web content: the overall message and the specific keywords.…
Can You Increase Dwell Times?
When people first start thinking about search engine optimization (SEO), they tend to concentrate on visibility. The site…
What Does Your Bounce Rate Mean?
When you rank higher in search results, you get more clicks. Ideally, many of those people will stay…
Right Now, Internet Use is at an All-Time High
Have you been thinking about revamping your website, updating your SEO or running an online ad campaign? Maybe…
The Importance of Headings in Web Content
When trying to create effective web content, you need to think about more than simply what information that…
Tips for Making a Call to Action Work
One of the big worries that people have with a call to action is simply that they’re going…
Why Are Visitors Leaving Your Website?
Getting traffic to your site is only half of the battle. You also need to keep people on…