New Year, New Chance to Update Your Old Site Content
Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend…
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Misleading Headlines Can Influence Readers More Than Actual Content
You’ve probably run into it dozens of times: you click on an interesting article headline only to be…
Bing Outlines How Content Quality Affects Rankings
According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that’s only…
Video Content Will Be a Must in 2015
Marketers have known for years that video content is effective at driving traffic, links and sales. Check out…
Evergreen vs. Viral Content: Which Is More Effective For Your Brand?
Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to…
Skyscraper Content: Invest Some Time In Being the Best
There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe…
A Spoonful of Sugar: Why Entertaining Content Is Great For Any Brand
Between programs like The Daily Show and comics sites like The Oatmeal, we’ve been seeing it for years:…
Microsoft Sway Promises Beautiful Content, Still Needs Work
Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing,