Study: Google’s AMP Increases Content Engagement by 35%
Google’s Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool
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8 Marketing Takeaways from Meeker’s 2017 Internet Trends Report
There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture capitalist whose 1995 book, The Internet Report, was a landmark in internet study.
Study Says Review Sites Get More Conversions Than Search or Social
When it comes to local SEO and marketing, many small businesses simply don’t have the time or resources to devote to every potential strategy.
Facebook Cuts Down on Links to “Low-Quality” Web Pages
We’ve all been there: you’re scrolling through your Facebook news feed and end up clicking on a link to an interesting-looking article, only to arrive at a slow-loading page riddled with ads, popups, autoplaying video and tons of sponsored links to unrelated content that have shocking or just plain disgusting accompanying images.
About.com Is Gone, but Its Evergreen Content Will Persevere
Anybody who’s used the internet in the past two decades has likely visited About.com. A giant in the early days of the web, About.com was an amalgam of all types of educational content, from “how-to” home improvement articles to pre-WebMD health advice.
Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey?
Facebook’s Instant Articles Losing Favor with Content Marketers
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social