There’s a lot of talk these days about whether or not traditional advertising is “dead.” Some argue that the Mad Men-type mindset of finding the right pitch and getting it in front of as many consumers as possible simply isn’t as effective as more modern methods.
The number of marketing channels and strategies available to brands has skyrocketed in the last decade, and there doesn’t seem to be any sign of this trend slowing.
Google’s Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool
There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture capitalist whose 1995 book, The Internet Report, was a landmark in internet study.
When it comes to local SEO and marketing, many small businesses simply don’t have the time or resources to devote to every potential strategy.
We’ve all been there: you’re scrolling through your Facebook news feed and end up clicking on a link to an interesting-looking article, only to arrive at a slow-loading page riddled with ads, popups, autoplaying video and tons of sponsored links to unrelated content that have shocking or just plain disgusting accompanying images.
Anybody who’s used the internet in the past two decades has likely visited About.com. A giant in the early days of the web, About.com was an amalgam of all types of educational content, from “how-to” home improvement articles to pre-WebMD health advice.
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
