Ask most people who are interested in SEO what their goals are, and they’ll tell you that they want to rank higher on the search results. They may care about sites like Bing or Yahoo, but they’re generally focused on Google, the industry leader. They may state something about how most people never click beyond the first page of search results and so they want to get to that first page.
When you rank higher in search results, you get more clicks. Ideally, many of those people will stay on your website. Some of them, however, are going to quickly leave and return to the search results page. This is known as “bouncing” and it’s a problem because it often signifies that your site did not give them what they were looking for.
Have you ever been creating a hyperlink when you realized that the page you were linking to was massive and full of information? You were just using one single quote, but you had to link to the page as a whole. You knew that would make it confusing for the reader. Well, Google’s Chrome browser has taken that problem head on, utilizing a new extension that gives you the ability to pick out a fragment of text and create a unique link to that fragment.
Have you been thinking about revamping your website, updating your SEO or running an online ad campaign? Maybe you just aren’t sure when to start or if it even matters whether or not you act quickly. You know it’s something you want to do eventually, but you’re not feeling much urgency and you’ve been putting it off.
When trying to create effective web content, you need to think about more than simply what information that content provides to the reader. You also have to carefully consider formatting and layout questions. Ultimately, quality content is a must, but you can make it more effective if you understand how to set it up and how that layout can impact the reader.
Do you ever feel like everything you do is being tracked and recorded without your knowledge? It’s definitely a concern for some users, especially since most people have their phones on them at all times. Those phones can track location data and find out exactly where you’ve been, and when. Many Google users likely don’t even realize that location data is being tracked.
The amount of time people have spent online in the past few weeks has likely never been higher. It’s one of the natural reactions to the COVID-19 pandemic. People are working from home and doing their entire jobs online. Others are communicating with loved ones through video calls. Still others are buying almost everything they want and need on the internet to avoid going to stores or even going outside.
While many businesses have ground to a halt during the COVID-19 pandemic, others have attempted to shift and adapt. For many, this means working from home as much as possible. It will be interesting to see how many workers continue to do this after the disease has run its course, but, for now, it is clear that many of them are changing tactics.
