Did Bing cook the books when they claimed that their “Bing It On Challenge” revealed that search engine users prefer using Bing on a 2:1 ratio when compared to Google? That’s the assertion made yesterday by a publication posted on the Freakonomics blog, in which Ian Ayers said he conducted his own study and determined that, even in the context of the “Bing It On Challenge”, users preferred Google’s search results over Bing’s the majority of the time.