One of the first things that you should do when considering your content strategy is to determine what audience you want to reach. This is a unique factor for all businesses. Some companies market directly to consumers, others need to connect with retailers and still others are interested in reaching other business owners — just to name a few examples.
One of the major benefits of the internet is that it allows you to find a niche market anywhere. In the past, someone who lived in a small town may not have been able to make a living selling art, for instance, because the town just didn’t have enough people to support it. But that same artist can easily make online sales, as long as they can find their target audience.
For many years, online ads have been virtually controlled by two companies: Facebook and Google. This duopoly handled the lion’s share of online marketing, and still does. However, recent reports have shown that things may be changing. Apple is gaining ground and picking up more of the market share, finally making a real push to be a major player in this space.
On the final day of August, it’s clear that we’re moving into the fall and the holiday shopping season that comes with it. Major retailers like Wal-Mart are already putting out toy lists and other material to take advantage of it. Over the next month or two, early shoppers are going to start focusing on getting their purchases in, while even those who aren’t actively shopping will start making lists and considering their options.
Many business owners spend weeks or months constructing the ideal website. They may build it themselves, or they’ll hire a team to do so.
You have probably already heard one of the strongest myths in the business world, that there is no such thing as bad publicity. This cliche has been said so many times that a lot of people believe it to be fact. All you need, they claim, is for people to be talking about your business. It doesn’t matter what they’re saying. It can all help you.
It’s no secret that people’s attention spans are shrinking. It’s unclear exactly how long this has been going on, but the last two decades have been dramatic. If you look at studies from 2000, they found that the average attention span was about 12 seconds long. If you’re already thinking that sounds shorter than you may have expected, it’s worth noting that more recent studies put it at just 8.25 seconds.
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game the Google algorithm. They’re convinced that all you have to do is figure out the right keywords or the right way to use them, and that’s enough to increase traffic.
