According to a post this morning on the Google Official Blog, Google will be making a new program entitled “Brand Activate” available to online advertisers in the very near future. The purpose of Brand Activate will be to offer online marketers additional metrics specifically designed to highlight the benefits of online advertising.
MDG Advertising recently released a comprehensive new infographic detailing public perceptions of the search market
A little over a week ago, we reported that upcoming layoffs and restructuring could signal the end of Yahoo’s search functionality. According to a memo by Yahoo CEO Scott Thompson and reported by AllThingsD, those fears can be put to bed – at least for now.
If your site or blog targets local customers, a slew of features included in Google’s new AdWords release should make your life a whole lot easier. According to the Google Inside AdWords Blog, AdWords users will now be able to specifically target over 30,000 ZIP codes in order to reach out to potential customers.
Ever wish you had owned one of the fanciest smartphones available when you were a mere teenager? That dream is actually a reality for a huge chunk of American high schoolers.
The evidence that technology is ever-evolving and occurring at a rapid pace can be seen in virtually every aspect of how we perform everyday tasks, both inside and outside of work. This can be witnessed through making a phone call through the technology in your car to purchasing items over the internet at lightning speed and the ability to remotely control functions at your home while you are away, to name a few.
Yahoo has been struggling lately, losing approximately 2.3% of overall search engine market share over the past year. Google and Bing, meanwhile, continue to surge. The latest bad news for Yahoo, as reported by AllThingsD, is a bit more significant than an incremental drop in search engine market share.
A few of months ago, rumors were swirling that Google would finally release its hosted cloud storage service, tentatively called Google Drive. At the time, the rumors suggested the release would occur within a few weeks, but some SEO experts started to wonder whether the rumors were just an echo of similar announcements from 2006, 2007, 2009 and 2011 when that timeframe came and went.
