According to a new exclusive report published by Search Engine Land, approximately 43% of all Google searches that are performed by users are for queries seeking additional information related to topics that are local to their area. The statistic, which may be surprising to some website owners who continue to ignore the power of local search engine marketing, comes courtesy of a recent study conducted by the Chitika advertising network.
A little under a month ago, Microsoft issued an aggressive challenge to search engine users everywhere in the form of “Bing it On”, a promotion that asked individuals to compare the search results provided by Bing vs. the search results provided by Google for the same queries to determine which ones were better.
Did your business page on Facebook lose a significant number of fans yesterday and today? If so, do not be surprised if you lose even more over the coming months. However, do not fret about it as you most likely didn’t do anything to alienate or irritate your followers and hence, incite a mass exodus.
Earlier today, Eric Schmidt, executive chairman at Google, spoke in Tokyo about how Google has yet to release its own maps app for iOS6 and iPhone 5 (to summarize, they haven’t worked on it at all, and Apple would need to approve it before release — fat chance of that, in light of Apple’s desire for iOS6 users to use Apple Maps instead).
And lackluster may be a bit of an understatement. Although thousands are lined up to buy Apple’s new iPhone 5 and thousands more have already exited the checkout line with their lighter, thinner smartphones in hand, universal criticism has been brought down on a key feature of the new iOS6: Apple Maps. NBC News is calling it an “epic fail”, and a summary of the situation has been offered by Reuters:
In a recent interview with TechCrunch, Mark Zuckerberg of Facebook discussed the company’s falling stock price, their
Apple officially announced the iPhone 5 yesterday, and while that’s good news for anyone looking to replace their dusty old 4S models they picked up last fall, the more interesting tid bits for search engine optimizers came in announcements related to the Apple iOS6 revision of its ever-popular mobile operating system.
Maybe Jeff Bezos and other executives at Amazon took the “Bing It On” challenge and liked what they saw so much that they decided to switch to a new default search engine platform.
