Why Do People Delete Facebook?
A new documentary called “The Social Dilemma” has been making waves lately. It relies largely on interviews with tech insiders who have worked for companies like Facebook and Google.
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Google Rolls out a “Nearby” Filter
Local shopping has changed during the COVID-19 pandemic. Yes, there has been a spike in online shopping, specifically centered around Amazon. But it has also changed the way people shop locally. Instead of going to stores or restaurants to browse and make purchases, people have started looking for what they want online.
5 Tips For HVAC Marketing In 2020
Every kind of business needs to have a solid marketing plan to be successful in its industry. With that said, if you’re an HVAC contractor or if you own an HVAC business, you also need to have good marketing. Customers won’t just be coming to your doorstep, begging for your services.
Google Cares About the Quality of Your Content
It’s easy to get pulled into the trap of thinking of search engines like Google as nothing more than computer systems that you need to appease with your content. You start thinking exclusively about statistics and numbers: how many keywords to use, how to break them up, what the ideal word count looks like, where you should put your links, etc.
Think About Your Web Content on a Sentence Level
There are two ways that most people think about web content: the overall message and the specific keywords. In some cases, the message takes priority. The content is designed to answer questions and engage readers. Getting the right message out, and keeping it on-brand, is the critical part of the process.
Most Google Searches Are Nothing New
How many times have you searched for the same thing on Google? Odds are, you’ve done it a lot. Maybe you use Google to get the local news or weather and, rather than using an app or the related links, you just search “local weather” or “local news” every morning. Maybe you tend to shop for the same types of products, so you’re always browsing for them, and that means making the same searches.
Can You Increase Dwell Times?
When people first start thinking about search engine optimization (SEO), they tend to concentrate on visibility. The site needs to rank higher in the search results so that more people can find it. The traffic numbers are too low. They want more clicks. These are all valid concerns and they are definitely the focal point of a lot of SEO efforts.
Google Stops Automatically Storing Audio
Did you know that Google was storing your audio recordings? If not, the news that they’ve stopped may come as a surprise to you on many levels. The company doesn’t want to stop collecting this important information, but they have stopped doing it automatically. Instead, to get people to opt into the program, they’re giving every user the option and explaining what the storing process means and why it happens.