You have a stunning website. It showcases your products, it answers some of the questions people have, it includes a call-to-action to create sales and it helps establish your brand’s identity. You’re about ready to launch the site. There’s just one thing left to do: create a contact page.
Google and Oracle have been at odds for a decade, and it all centers around the use of computer code. When Google created the operating system for its Android line of phones — one of the most popular phones, along with Apple’s iPhone series — they used part of a coding language called Java.
For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting that search result in front of people is just the first step.
A new documentary called “The Social Dilemma” has been making waves lately. It relies largely on interviews with tech insiders who have worked for companies like Facebook and Google.
Local shopping has changed during the COVID-19 pandemic. Yes, there has been a spike in online shopping, specifically centered around Amazon. But it has also changed the way people shop locally. Instead of going to stores or restaurants to browse and make purchases, people have started looking for what they want online.
Every kind of business needs to have a solid marketing plan to be successful in its industry. With that said, if you’re an HVAC contractor or if you own an HVAC business, you also need to have good marketing. Customers won’t just be coming to your doorstep, begging for your services.
It’s easy to get pulled into the trap of thinking of search engines like Google as nothing more than computer systems that you need to appease with your content. You start thinking exclusively about statistics and numbers: how many keywords to use, how to break them up, what the ideal word count looks like, where you should put your links, etc.
There are two ways that most people think about web content: the overall message and the specific keywords. In some cases, the message takes priority. The content is designed to answer questions and engage readers. Getting the right message out, and keeping it on-brand, is the critical part of the process.
