Which Types of Content Actually Get Conversions?
Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind.
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Twitter Testing Subscription-Style Ads While User Numbers Drop
Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year – thought to have been caused by what is perhaps its most infamous user – would kickstart an upward trend throughout the year.
Time Inc.: 90% of Consumers Welcome Custom Content from Brands
There’s a lot of talk these days about whether or not traditional advertising is “dead.” Some argue that the Mad Men-type mindset of finding the right pitch and getting it in front of as many consumers as possible simply isn’t as effective as more modern methods.
Email Marketing Continues Massive Growth Trend
The number of marketing channels and strategies available to brands has skyrocketed in the last decade, and there doesn’t seem to be any sign of this trend slowing.
Study: Google’s AMP Increases Content Engagement by 35%
Google’s Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool
8 Marketing Takeaways from Meeker’s 2017 Internet Trends Report
There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture capitalist whose 1995 book, The Internet Report, was a landmark in internet study.
Study Says Review Sites Get More Conversions Than Search or Social
When it comes to local SEO and marketing, many small businesses simply don’t have the time or resources to devote to every potential strategy.
Facebook Cuts Down on Links to “Low-Quality” Web Pages
We’ve all been there: you’re scrolling through your Facebook news feed and end up clicking on a link to an interesting-looking article, only to arrive at a slow-loading page riddled with ads, popups, autoplaying video and tons of sponsored links to unrelated content that have shocking or just plain disgusting accompanying images.