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Creating urgency with online ads

October 10, 2024

Advertisers often rely on the theory of urgency. This can be a powerful tool when trying to get the target audience to make a decision. You can feed on people’s fear of missing out – FOMO – and you can make them feel as if they have to act quickly. They need to take advantage of the situation or make an impulsive decision. This can be beneficial to advertisers because people are more likely to make purchases if they’re acting emotionally and impulsively, so it can increase conversion rates.

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Content Creation & Marketing Design & Development SEO & Marketing Strategies

Google accused of being a monopoly

October 3, 2024

Google recently faced an antitrust lawsuit where the company was accused of essentially being a monopoly. This is creating some serious legal challenges for Google and its parent company, Alphabet, as Judge Amit Mehta recently ruled in U.S. District Court that Alphabet is a monopoly. This means that the case is going to move forward into the discovery phase. Google will likely have to eliminate or significantly alter some of its previous deals to avoid these allegations, and these potential changes are being considered at this time.

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Content Creation & Marketing Design & Development SEO & Marketing Strategies

Tips for starting a successful online business

September 26, 2024

You know well that the internet gives you access to millions of potential customers. Starting an online business today is nothing like starting a small business 50 years ago. Even if you don’t have the ideal physical location, your online store can still get a lot of traffic and generate significant sales. You can connect with your audience online, all across the country or all across the world.

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Content Creation & Marketing Design & Development SEO & Marketing Strategies

How can you address abandoned carts?

September 19, 2024

When it comes to online shopping, there’s an epidemic of abandoned carts. Some studies have found that about 70% of carts get abandoned across all devices, but the type of device does make a difference. For example, the rate is 85% on smartphones and just over 80% on tablets. But one thing that is consistent across all devices is that the majority of people who put items into their online shopping cart will never buy those items. They will simply walk away without completing the purchase.

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Content Creation & Marketing SEO & Marketing Strategies

Which age groups use popular social media platforms?

September 12, 2024

If you’re considering social media marketing, it is important to identify your audience. You need to know exactly who the content is for so that you can tailor it to be as effective as possible. Part of the equation – especially when it comes to social media – is just to look at different age brackets. What social media platforms do they use? Where is your target audience going to be looking? How do you get your ads or content in front of them?

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Content Creation & Marketing SEO & Marketing Strategies

How long is the average Google search?

September 5, 2024

When some business owners think about search engine optimization (SEO), they want to focus on singular keywords. They have narrowed things down to one term that they think describes the core of their business. Maybe they sell “guitars” or they help people plan “vacations” or they offer “garbage” pick-up services.

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Content Creation & Marketing SEO & Marketing Strategies

What is omnichannel shopping?

August 29, 2024

When looking at online shopping trends for 2024, researchers have noticed an interesting shift. In the past, there was often a divide between consumers who preferred making in-person purchases and those who preferred shopping online. Some of the decline of brick-and-mortar stores is just due to this increase in online shopping.

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Content Creation & Marketing SEO & Marketing Strategies

Does it matter when you run your blog post?

August 23, 2024

You know that blog posts can be beneficial on numerous levels. They provide information to your target audience. They help you incorporate different keywords and work on search engine optimization (SEO). They can be used as a funnel to drive traffic to your main site.

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