Google is the undisputed king of search. According to the latest numbers from Statcounter, Google had 75.2 percent of the search engine market share in December of 2014. However, while that number is indicative of Google’s domination, it’s actually a significant decrease from the prior month (77.3 percent) and from December of 2013 (79.3 percent). Google’s market share hasn’t been this low since 2008.
A Pew Research report published last week has outlined some of the major trends in social media use over the last year in America. Unsurprisingly, the popularity of many social networks continues to grow, with many platforms seeing significant increases in user numbers.
When it comes to native advertising and sponsored content, marketers have no shortage of options. There are Facebook’s promoted posts, Twitter’s promoted tweets, LinkedIn’s sponsored updates and Tumblr’s sponsored posts, not to mention the thousands of blogs or news sites that are willing to promote content for a fee.
Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend a lot of time focusing on building new pages as well. But when was the last time you did a detailed review of your Contact Us page?
The impending release of Windows 10 is surrounded by rumors and, for Microsoft supporters, high hopes. More will be learned about the new OS at an event on January 21, but for now, it’s thought that Windows 10 will cater as much to enterprise PC customers as it will to personal users.
You’ve probably run into it dozens of times: you click on an interesting article headline only to be taken to content that doesn’t exactly fulfill the headline’s promise. Sites that have been labeled as click-bait farms, such as BuzzFeed and Upworthy, are often accused of this.
Even if you’re not familiar with the term “knowledge graph,” you’ve probably had experience with Google’s Knowledge Graph technology. Whenever detailed information about your search pops up directly on the search engine results page, that’s the Knowledge Graph at work. For example, a Google search for “Benjamin Franklin” returns birth and death dates, works written, images and much more in a box placed prominently on Google’s results page.
If your business considers 13- to 17-year-olds its target audience, chances are good that you’re already using social media in your marketing campaigns. Facebook is undoubtedly the king right now, but several reports have shown its teen demographic slipping. For example, a Piper Jaffray report from this October showed that Facebook popularity among teens has absolutely plummeted this year.
