9 Out of 10 Consumers Read Reviews
Don’t think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they’re far more important than that.
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Google Workers Create a Union
Google is often thought of by end consumers as its own company, but it is actually owned by Alphabet. This is important since workers at Alphabet have recently decided to unionize, and this could have an impact on how Google runs its own operations moving forward.
What Reading Level Is Right for Your Audience?
Not all online audiences have the same reading level, nor should you expect them to. This is why it’s so important to understand not just the goals you have for your content, but for whom that content is being written.
Connecting with Buyers in Other Countries
A small business in the rural United States is no longer confined to their immediate area. For non-perishable sales, companies can easily connect with buyers all over the globe.
Gmail and YouTube Both Crash
We are a society that is so interconnected and dependent on the internet that it’s easy to imagine that our favorite services will always be there exactly when we need them. In fact, having anything else be true could be highly detrimental to a lot of businesses and individuals.
Why Do People Love Voice Search?
The human population is moving toward an astounding 8 billion people and should get there in just two years. By that time, the number of voice search assistants, which is currently over 4.2 billion, is projected to hit the same mark.
Language That Makes People Take Action
Have you ever wondered if the difference between making a conversion on your website and not making one is simply due to the words that you choose in your copy? If conversions — i.e., making a sale or getting someone to pay for a service — are your ultimate goal, you need to know how to give yourself the edge.
SEO Works: Key Statistics Every Business Owner Should Know
Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms — most notably, those used by Google. It also provides a bit of a different experience than other types of marketing, in that the return you see isn’t always immediate.