Bots Are Now Dominating Online Communication
With social media marketing and online marketing in general, you’re trying to create communication between the company
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Google Provides Advanced Notice of Major June 2019 Core Update
In an uncharacteristic move for the search engine giant, Google recently took to social media to give users a heads up on the launch of a major search algorithm update. The update, termed the June 2019 Core Update, is the second such major system overhaul of the year and appears poised to shake up the SEO landscape.
Google Duplex Still Isn’t Using AI in Many Cases
In 2018, Google rolled out the Duplex AI system. The goal was to give customers a new, easier way to make reservations and connect with companies online, even if those companies did not have the systems in place themselves. Duplex was designed as a “human-sounding AI” that had the power to call businesses for these customers.
Google Poised for Shift to Default Mobile-First Indexing by Summer 2019
It is no secret that today’s netizens rely heavily, some almost exclusively, on mobile access to site content. Ensuring an optimized experience for these users not only helps deliver smoother access but often translates to more meaningful interactions and expanded growth opportunities for SMBs.
Why Is There No Real Alternative to Facebook?
When you say that you’re interested in social media marketing, what you really mean is Facebook marketing. At least, that’s true in most cases. Facebook is a juggernaut, the clear social media leader, and it’s been that way for a decade.
Why is this? Why did social media sites in the past rise and fall, but Facebook seems to be here to stay?
Recent Study Reveals Nearly Half of All SMBs Lack a Marketing Plan
Passion, more than any other quality, fuels today’s small businesses. While it is an essential quality, it is only one small fraction of the equation that yields success in the modern marketplace. To reach today’s consumers, startups must deliver exceptional products and services, and offer positive user experiences backed by a viable marketing plan.
With AI’s Help, Searching Becomes More Natural
Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk if they were speaking to another person. The terms feel clumsy and unnatural. They work for a computer, which is going through the keywords and matching content, but you end up typing — or, with the recent focus on voice searches, saying — things that don’t reflect real speech patterns.
Groups, Not Pages, Will Drive Facebook Use
Facebook has to walk a fine line when it comes to brand interaction and more “traditional” social media, which aims at connecting people. Clearly, users start on the platform because they want to connect with other users and they value that experience. To some degree, they’re also fine with connecting with brands and advertising content, especially when it focuses on their interests.