Test and Improve Your Site’s Speed with Google’s Revamped “Test My Site” Tool
An overwhelming majority of today’s customers interact with your small business via mobile devices. Therefore, optimizing
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Remember That SEO Goes Beyond Google
Your search engine optimization tactics likely focus almost extensively on Google. It’s a natural move for most businesses, as Google has the biggest market share. After all, some reports credit Google with as much as 90 percent of organic traffic. Even if you debate that exact statistic — it can differ depending on the study and the year — it is still clear that Google is the industry leader.
Posture Your Business to Capitalize on the Upcoming Facebook App Integration
According to the New York Times, last month, Facebook CEO, Mark Zuckerberg allegedly set in motion plans to fully integrate messaging functions of Facebook, Instagram and WhatsApp. Although the three apps are projected to remain fully independent, the planned technical integration will allow the 2.6 billion combined users to connect and communicate across all three platforms seamlessly.
LinkedIn’s New Social Media Guide Helps Tell Your Brand’s Story More Effectively
LinkedIn’s recently published comprehensive guide to social media management is a must-read resource for startups
Voice Search Is the Most Recent Revolution
The internet is such a massive part of our day-to-day life in 2019 that it’s easy to forget just how new it really is. You don’t even have to go back a few decades to find a world in which the internet itself was considered something of an information and technology revolution. People knew it had potential, but your average American had no idea how it worked, had very little experience and honestly did not understand how it could change their lives.
When Running Google Ads Focus on Your Optimization Score and Recommendations
Google’s recent release of a series of best practices targeted toward optimizing the Google Ads experience is an essential step for any SMB hoping to stay ahead of the competition. Google delivers this powerful optimization data via an easily interpreted score which allows startups to view, sort and apply recommendations to boost performance.
Taking a Cautious Approach to Decision-Making Based on Customer Feedback
Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve
YouTube Targets Misleading Content to Improve their Video Recommendations
As part of an ongoing effort to improve user experiences, YouTube recently announced plans to enhance its existing video recommendation process. Under current criteria, users scanning through lists of recommended videos often encounter intentionally misleading content. These videos, despite large numbers of views on YouTube, often contain blatantly false claims, inflammatory content or promote products and services in misleading ways.