Social Media Isn’t Just an Extra or a Luxury
There was a time when social media was seen as a bonus or a benefit for businesses. People were interested in learning how to use this new, emerging technology to help their companies thrive.
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During Online Ad Boom, Google Sets Financial Records
During the pandemic over the past year-plus, life has shifted. People who previously went to the office began working remotely, doing everything online. People who used to go out for entertainment — to the movies, for instance — started finding entertainment online.
How Much Search Traffic Comes From Mobile?
The smartphone changed how we think of computers. In the past, a computer was a dedicated device that did little else and that had to be wired into the network to access the internet.
Is Your Company Discoverable?
It’s clear that marketing is never going to be the same. The internet has changed everything, and that change is here to stay. Rather than clinging to older ideas that may be outdated and may no longer work, companies need to accept this new reality and find out how they can leverage it for greater success.
Google Wins Case Against Oracle
The case between Google and Oracle has centered around Google’s use of lines of code that were originally written for Oracle. Google used the code to develop the Android operating system and has argued that it is not a violation of Oracle’s copyright because the code, which allows for communication between devices and software, was available for fair use.
Is Your CTA Ineffective?
You must have an effective call to action (CTA) to get the most out of your content. You know what you want the reader to do, and many will naturally take that action anyway — they’ll read about your product, appreciate the advantages and then order.
Seven Writing Tips for Struggling Marketers
Most companies looking to get more business on the internet know they need high-quality, regularly published content. And when it comes to creating a content strategy, writing various types of content, tracking the results and adjusting the plan, a professional content team usually gets the best results.
Study: Most People Research Products Before Buying
Are you an impulse buyer? If so, you know how it feels to see a new product that immediately grabs your attention. You may just see one ad or spot the item in person, while walking around the store, and know that you have to have it.