Instagram Rolls out New Measures to Fight Back Against Growth Hackers
In today’s increasingly crowded online marketplace, many startups struggle to find effective tactics to grow a robust
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Facebook Uses AI to Uphold Community Standards
Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth over the last decade and a half has been tremendous. Today, that means that an incredible amount of content gets uploaded every day. People add new photos, write new status updates, run ad campaigns, create new groups and much more.
Four Key Elements to Help Deliver a Valuable Online User Experience
Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents
Engaging Content Should Answer Readers’ Questions
When you create content, one key element is writing information that those in your target audience are actively searching for. They may never have heard of your company, your products or your services, but they already have information they’re seeking and questions they want to ask. That’s where they’re going to start their search efforts.
Snapchat’s Agile New Instant Ad Creation Tool Allows SMBs to Reach New Users
As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more popular platforms stand ready to benefit. Snapchat, in particular, is an agile, wildly popular social media platform that younger users appear to turn to in record numbers.
Teens Admit They Love Brands, Not Facebook
Undoubtedly, one of the most important things about online marketing is simply knowing your audience. Where you reach out to them and how you do it depends entirely on whom you are trying to reach. A terrific ad campaign can fall flat if it is improperly targeted. This importance became very clear in a new interview run by CNBC, in which teens talked about how they use — and don’t use — social media.
How to Use Evergreen Content Strategies to Boost SEO Traffic Year-Round
Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics in an attempt to attract users and boost site traffic. Unfortunately, this endless cycle of chasing what is “new” not only requires a significant investment in time and energy, it yields content which remains relevant and attractive to users for only a short time.
Google’s Targeting of Fake User Reviews Leads to Unintended Consequences
Showcasing positive user reviews of products and services is a critical element of success in today’s online marketplace. Unfortunately, many SMBs attempted to game the system by purchasing or crafting fake positive user reviews from overseas “review farms” to mislead consumers.
To combat this practice, Google’s introduced an update to target and remove this misleading information.