5 Important Things to Know About Google’s Mobile-First Index
Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop versions of sites when indexing.
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Dwindling Shares and Backlinks: What Can Content Marketers Do?
Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed
One Simple Way to Start Boosting Your Email Engagement Right Now
Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.
8 Ways Content Marketers Can Adapt to Facebook’s Algorithm Change
When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that “Pages may see their reach…and referral traffic decrease.”
Top 7 Reasons to Outsource Your Content Creation
With 89 percent of B2B marketers using content, it’s no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.
How to Improve Content Readability: Grammar, Design and Testing
Content readability should always be in the back of your mind whenever you’re creating a blog post, website copy, product description, email newsletter or any other type of content that’s meant to attract or appeal to a wide audience.
Google’s ‘Speed Update’ Makes Mobile Page Speed a Ranking Factor
There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta
6 Great Ways to Promote Content in 2018
Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends