One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out. Considering the sheer amount of content being published every single day, it can be incredibly difficult and potentially very frustrating to create content that sets your company apart, is memorable to readers and ultimately ends up helping you achieve your business goals.
Announced earlier this year, Google’s “Speed Update” is officially beginning its rollout. This means that loading times on mobile will now affect search rankings, especially for the slowest sites.
There are many methods for improving your content over time: creating and adjusting a long-term content plan, studying your analytics and using customer feedback to inform your content, formulating new strategies based on what’s worked for you in the past – just to name a few.
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable
The benefits of using video in your digital marketing can’t be overstated. As a strategy, video has been a top performer for years, providing companies with unmatched social reach, increased conversions and excellent ROI overall.
Landing pages are an integral part of just about any digital marketing campaign. Whether they’re designed for PPC, email marketing, social media or any other channel you’re trying to leverage,
Content marketing can often seem like an unapproachable strategy that only big businesses can benefit from. With so many advertising and marketing options currently available, why would a local business spend their limited resources on planning, creating and promoting content – especially when the ROI can be difficult to prove?
Whether you’re an experienced content marketer or an employee of a small business asked to begin writing posts for the company blog, there’s one step in the process that creators at any level cannot afford to skip: editing.
