Social media changed the way that businesses interact with their customers forever. When social media sites first came on the scene, they were geared around consumers, with sites like MySpace allowing people to connect with their friends. But businesses very quickly got involved, such as music companies with MySpace, and that only expanded once Facebook and other mainstream sites took over. Today, almost every business is going to have a Facebook page and some sort of social media presence. They will use it to do advertising, answer questions, move products and much more.