If you’ve heard of Taboola, you’re likely pretty familiar with content marketing and the various publishing channels that can get your content in front of a targeted audience.
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Internet advertising is often filled with guesses and assumptions. It can be incredibly difficult to determine whether or not your ads are actually convincing people to buy your product. Some services, like Google AdWords, have conversion-tracking features that can at least shed a bit of light on a customer’s path from seeing an ad to making a purchase.
The main principle of internet marketing is the same in 2015 as it’s been for many years: content is king. If you want to get targeted visitors to your website who are ready to do business, you’ve got to have engaging, valuable content first and foremost.
The search engine wars continue. Earlier this month, we reported that Google’s search market share has fallen to its lowest level since 2008. The major impetus behind these changes involves the recent Yahoo-Firefox deal, in which Mozilla replaced Google with Yahoo as the default search engine in its browser.
Many might consider Google+ to be a black sheep among social media networks. Despite claiming to have around 540 million active users, many people feel that Google+ is a ghost town when compared to networks such as Facebook, Twitter or LinkedIn.