Many websites have a Frequently Asked Questions (FAQ) page to give readers quick answers to questions that are often received. In many ways, this page is a benefit to your company or to you as the main communications operator for the company. If you’re answering the same question by email every day, it takes a lot of time and energy. Putting it on the FAQ isn’t always going to solve that, as many people may overlook it and ask anyway, but you can at least reduce the amount of time you spend on a singular issue.
It has been shown many times that blogging is an excellent way to increase organic traffic and page rank. Blog posts help you generate consistent content, they allow you to add keywords on a regular basis and you can use them to answer questions and address issues that your readers are interested in.