Microsoft’s Bing announces their search engine list of the top search trends for 2012, and it’s about double the size of last year’s list.
Although most of the 19 Bing search categories are strongly focused on pop culture – they kind of have to be, since a search trend can’t make it to the “top” unless it’s popular – they still serve as useful information to creative site owners and internet marketers within any niche.
Bing unveiled its Social Sidebar about six months ago, allowing users to see how the recent activity of their social media friends relates to their current searches. While the feature lets you know which of your friends might be able to help with whatever you’re searching for based on their social media activity, it can be a little startling visually, and lacks features that could make it a truly useful device.
A series of useful new interface tools have been incorporated into Google AdWords. If you log into your AdWords account today, you should find a new “Keyword” column that allows you to detect exactly which word(s) from a query triggered the display of your advertisement.
If your business model depends at all on online reviews, listen up: search engine marketing company McKremie just released its Online Reputation Management Survey, an informal study conducted between October 25th and November 6th of this year.
According to the following news outlets, Google could be facing a major antitrust complaint from the Federal Trade Commission, or FTC, if the recent reports published by Bloomberg and the Wall Street Journal are to be believed.
