On-page SEO is important in a number of ways. Not only do well-optimized site pages improve your chances of ranking highly in search results, but they typically tend to provide an improved user experience as well.
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Sharing videos on social media is incredibly popular, and Facebook now gets around four billion video views every day. For marketers, video is one of the most effective and popular techniques for bringing attention to a product or service on the Internet.
Last week, it was reported that Instagram now has a community of over 400 million active users, which makes it officially more popular than Twitter.
Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.
You know that getting referral traffic is just as important, if not more, than organic traffic to your site. Referred visitors often land on your page due to a recommendation (in the form of a link or social share) from a trusted source. This means that these visitors aren’t just casually or accidentally arriving at your site – they’re already interested or engaged with your content or products.