Web traffic stems largely from SEO. You put the proper keywords on your website so that someone using those words will quickly find your business in the search rankings and click the resulting link. Certainly, that’s a simplified version, but it outlines the main goal that most business owners have.
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It’s sometimes difficult to come up with content that will connect with your customers. Maybe your company has one main product, for instance, and you’re constantly posting about it on your social media channels and running new content on your website. This all helps your position and traffic, but you start to feel like there is nothing left to say.
Do you ever feel like it’s incredibly hard to get positive online reviews, while the negative reviews just pile up? You’re not alone. It has been found that negative events are much more likely to cause people to leave reviews than positive events. Even a single issue can be enough to trigger this negativity bias. Some have said that just one negative interaction is so detrimental that it takes 40 positive interactions to make up for it.
The holiday shopping season is upon us, and it’s important to make sure that your web presence is ready. While it is true that more shoppers will likely buy in person this year than over the last two years, it’s also true that the vast majority of Americans will do at least some online shopping — if not all. After all, one study claimed that around
Your social media profile is essential for your company. It is likely one of the first ways that people are going to get to know what your company does and what you’re all about. When they hear about your products or services, they may first go to your social media profiles to get a better idea of what they should expect. As such, it’s one of the first ways that you will interact with these potential customers.