A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
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Content is more likely to accomplish its goals when it’s in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey?
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Everybody knows that smartphones have had a profound effect on daily life. They’ve made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.
As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger