Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search quality raters. These raters conduct actual searches and rate the top quality pages according to a publicly available set of guidelines.
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One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out. Considering the sheer amount of content being published every single day, it can be incredibly difficult and potentially very frustrating to create content that sets your company apart, is memorable to readers and ultimately ends up helping you achieve your business goals.
Announced earlier this year, Google’s “Speed Update” is officially beginning its rollout. This means that loading times on mobile will now affect search rankings, especially for the slowest sites.
There are many methods for improving your content over time: creating and adjusting a long-term content plan, studying your analytics and using customer feedback to inform your content, formulating new strategies based on what’s worked for you in the past – just to name a few.
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable