In a recent interview with TechCrunch, Mark Zuckerberg of Facebook discussed the company’s falling stock price, their
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Apple officially announced the iPhone 5 yesterday, and while that’s good news for anyone looking to replace their dusty old 4S models they picked up last fall, the more interesting tid bits for search engine optimizers came in announcements related to the Apple iOS6 revision of its ever-popular mobile operating system.
Maybe Jeff Bezos and other executives at Amazon took the “Bing It On” challenge and liked what they saw so much that they decided to switch to a new default search engine platform.
Two days ago we talked about how Bing is quietly trying to differentiate itself from Google by offering more than 10 results per page, something of a no-brainer that many users will probably appreciate. Microsoft is now upping the ante far more directly, with a “side-by-side search off” the company is calling “Bing It On.”
Bing vs. Google – which should you choose when you need to find something online? For most consumers, the decision starts with an even simpler question: “what the heck is the difference, anyways?” Bing, which is largely tied with Yahoo for search engine market share (in other words, way behind the Big G), understands this, and is doing everything it can to differentiate itself from the search giant.