You have probably already heard one of the strongest myths in the business world, that there is no such thing as bad publicity. This cliche has been said so many times that a lot of people believe it to be fact. All you need, they claim, is for people to be talking about your business. It doesn’t matter what they’re saying. It can all help you.
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It’s no secret that people’s attention spans are shrinking. It’s unclear exactly how long this has been going on, but the last two decades have been dramatic. If you look at studies from 2000, they found that the average attention span was about 12 seconds long. If you’re already thinking that sounds shorter than you may have expected, it’s worth noting that more recent studies put it at just 8.25 seconds.
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game the Google algorithm. They’re convinced that all you have to do is figure out the right keywords or the right way to use them, and that’s enough to increase traffic.
There are many different theories about how you should set up your online content to make it impactful. And the truth is that different theories are going to apply in different cases. Content creators who want to get people to read for as long as possible, for instance, will often save the most important information for last.
When the pandemic started two years ago, people took heavily to online shopping. Some of it was just convenience. Businesses were closed and the internet was an easier way to get essential products. Some of it was safety.