And lackluster may be a bit of an understatement. Although thousands are lined up to buy Apple’s new iPhone 5 and thousands more have already exited the checkout line with their lighter, thinner smartphones in hand, universal criticism has been brought down on a key feature of the new iOS6: Apple Maps. NBC News is calling it an “epic fail”, and a summary of the situation has been offered by Reuters:
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In a recent interview with TechCrunch, Mark Zuckerberg of Facebook discussed the company’s falling stock price, their
Apple officially announced the iPhone 5 yesterday, and while that’s good news for anyone looking to replace their dusty old 4S models they picked up last fall, the more interesting tid bits for search engine optimizers came in announcements related to the Apple iOS6 revision of its ever-popular mobile operating system.
Maybe Jeff Bezos and other executives at Amazon took the “Bing It On” challenge and liked what they saw so much that they decided to switch to a new default search engine platform.
Two days ago we talked about how Bing is quietly trying to differentiate itself from Google by offering more than 10 results per page, something of a no-brainer that many users will probably appreciate. Microsoft is now upping the ante far more directly, with a “side-by-side search off” the company is calling “Bing It On.”